Years ago, Jay-Z proclaimed, “You are about to witness a dynasty like no other!” He must  have been psychic when he stated that line. Already a successful CEO of Roc Nation his latest venture has everyone talking about his reach and influence outside of music. Shawn Carter has been formally named the chief brand strategist for Caliva.

Caliva is a California based cannabis company located in San Jose. Caliva produces,sells, and distributes a wide variety of marijuana products. Also, they are committed to giving employment to individuals who have been affected by harsh drug laws. Dennis O'Malley, chief executive officer of Caliva, stated that Jay-Z will play a major role in community outreach.The goal is creating more job development and training for those who may not have an opportunity in the past.

During the press release announcing this partnership Mr. Carter said, "Anything I do, I want to do correctly and at the highest level, with all the potential in the cannabis industry, Caliva's expertise and ethos makes them the best partner for this endeavor." We want to create something amazing, have fun in the process, do good and bring people along the way."